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One of the most in-demand colours in our collection, Deep Purple is here to captivate with its intense purple coverage and blue undertones.
For the most vivid results, we recommend applying to bleached hair.
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
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Each tub contains 100ml semi-permanent hair colour
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49mm tub opening for tint brush
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100% vegan friendly and cruelty-free
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All Directions colours are inter-mixable to create a new shade
Product warnings
Do NOT dye eyelashes or eyebrows.
If product comes in contact with the eyes, rinse immediately with clean water.
Colours can sometimes stain certain surfaces & materials - use with care.
Directions doesn’t have a specific longevity on the hair.
Do not mix Directions with Peroxide.
To achieve lighter shades than your current colour we recommend to seek professional advice.
Shades may vary at manufacturer’s discretion.
Handy Details
Aotearoa Shipping
NZ Orders $50+ qualify for free tracked overnight shipping - rural included.
All standard sized orders will be sent via NZ Post overnight courier service (est 1-2 days delivery). Large items ie artwork will be sent via NZ Post economy courier.
Shipping for orders under $50 is $4.50.
Orders $100+ will be sent signature required, if your order is under $100 and you’d like signature required please just let us know and we’ll add it for no extra cost.
Same day dispatch for orders placed before 1pm Mon-Fri where possible, may exclude orders where communication and/or clarification is required.
International Shipping
We've just got Aussie and USA shipping back up and running, head to the checkout and enter your address for pricing. Please contact us if you'd like an item larger than jewellery shipped so that we can give you an accurate shipping quote. We reserve the right to cancel orders if a large item is ordered and shipping costs more than the automated shipping rate at checkout, if this happened we'd get in touch first to discuss whether you'd like to pay extra for shipping or whether you'd prefer the order to be cancelled.
Other countries - just flick us a line and we'll add your country, we charge our courier companies standard rates and do not add on to this fee. We are highly against profiting off shipping costs and are committed to offering the best price.
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Orders are shipped via NZ Post's Express service.
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