Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. It will even give unbleached medium brown (level 5) hair a gorgeous jewel-toned burgundy hue. Can’t have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.

Check out the finer details below.

#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?

#afritual

Arctic Fox Hair Colour is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

236ml Bottle.

• 100% Vegan (Non-GMO)
• No Animal By-products
• Never Tested on Animals
• Extra Conditioning
• No Peroxide
• No Ammonia
• PPD Free

Do I need to lighten or bleach before I use Arctic Fox?
There's a chance you do - please visit our hair dye guide to check, there's heaps of extra colouring tips there too!