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We’ve recently made some big updates to our website. Setting up shipping has become a bit more complex, so to keep things simple, we've introduced a standard free shipping threshold for all NZ orders. Previously, the threshold was $40 for urban and $60 for rural deliveries. Now, we’ve met you in the middle – making it easier and fairer for everyone!

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We're committed to dispatching your orders the same day, but please bear with us as there might be times when life's little surprises come our way. As a small, whānau-run business, we might occasionally need to reach out if there’s an issue with your order. Whether it’s a stock hiccup or a sick day, we promise to keep you informed and work swiftly to resolve any problems. Your understanding and support mean the world to us!

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Directions Rubine Hair Colour

by Directions
$14.90
Directions Rubine Hair Colour
Directions Rubine Hair Colour

A brilliantly rich ruby red that breaks the mould with glimmering hues of pink.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

  • Each tub contains 100ml semi-permanent hair colour

  • 49mm tub opening for tint brush

  • 100% vegan friendly and cruelty-free

  • All Directions colours are inter-mixable to create a new shade

Directions Rubine Hair Colour

by Directions
$14.90
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A brilliantly rich ruby red that breaks the mould with glimmering hues of pink.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

  • Each tub contains 100ml semi-permanent hair colour

  • 49mm tub opening for tint brush

  • 100% vegan friendly and cruelty-free

  • All Directions colours are inter-mixable to create a new shade

Fast shipping

Orders are shipped via NZ Post's Express service.

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