Closed Mon 7th - Thurs 10th Oct! Orders will be dispatched between Fri 11 & Mon 14 Oct.

We're taking a short whānau holiday!

We’ll be back on board Friday, 11th October, and will aim to dispatch all orders placed during our break on the same day. Due to the volume of orders, dispatch may extend through the weekend for Monday dispatch.

Free shipping over $50 in NZ, rural included!

Free Shipping Details

We’ve recently made some big updates to our website. Setting up shipping has become a bit more complex, so to keep things simple, we've introduced a standard free shipping threshold for all NZ orders. Previously, the threshold was $40 for urban and $60 for rural deliveries. Now, we’ve met you in the middle – making it easier and fairer for everyone!

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Arctic Fox Purple AF - 236ml Hair Colour

Regular price $34.90
Unit price
per

We don’t want to rain on anyone’s parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

  • DIY Formula
  • Hydrating + Deep Conditioning
  • Best Results With Pre-Lightened Hair
  • No Harsh Chemicals (Peroxide, Ammonia, PPD)
  • Always Do a Patch & Strand Test Before Coloring

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.

Don't know what level you are? Read all about it here.

Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

Arctic Fox Purple AF - 236ml Hair Colour

Regular price $34.90
Unit price
per
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We don’t want to rain on anyone’s parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

  • DIY Formula
  • Hydrating + Deep Conditioning
  • Best Results With Pre-Lightened Hair
  • No Harsh Chemicals (Peroxide, Ammonia, PPD)
  • Always Do a Patch & Strand Test Before Coloring

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.

Don't know what level you are? Read all about it here.

Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.