Shipping Changes!
We've made some shipping changes!

We’ve recently moved to a weekly dispatch schedule. Orders placed before 5pm Thursday ship the following Wednesday, and orders placed after 5pm Thursday ship the Wednesday after next.

Highness is a two person operation - along with our awesome kiddo in tow, we also run a brewery (come visit Noisy if you're ever in Ōtepoti), this change keeps us under control while still putting love into every order. For 13 years (phew) we've dispatched all orders same day, but for 2026 we've decided we need to prioritise our whānau, physical and mental health. Thanks for sticking with us!

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Directions Sunflower Hair Colour

Regular price $14.90
Unit price
per

Directions Sunflower Hair Colour

Regular price $14.90
Unit price
per
Buy now, pay later with Afterpay + Zip
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Just like the real thing, our Sunflower hair colour stands out, turns heads and mirrors the sun’s radiant shine, creating a bold golden tone to the hair all-year-round.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

  • Each tub contains 100ml semi-permanent hair colour

  • 49mm tub opening for tint brush

  • 100% vegan friendly and cruelty-free

  • All Directions colours are inter-mixable to create a new shade

Ingredients

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51, Basic Violet 2.

Product warnings

Do NOT dye eyelashes or eyebrows.
If product comes in contact with the eyes, rinse immediately with clean water.
Colours can sometimes stain certain surfaces & materials - use with care.
Directions doesn’t have a specific longevity on the hair.
Do not mix Directions with Peroxide.
To achieve lighter shades than your current colour we recommend to seek professional advice.
Shades may vary at manufacturer’s discretion.